Can an AI agent actually operate your ESP? MCP servers, marketing agents, and agent-native platforms: what's real versus a relabeled assistant.
Describe a campaign or multi-step automation in plain English and it builds copy, design, audience, and logic. That is the production question, not a launch trophy.
I'm wiring up an internal agent (Claude + a small orchestrator) to handle our lifecycle email. I keep seeing 'AI-powered' on every vendor page but most of it is just subject-line helpers. What I actually want: the agent reads our data, drafts a campaign, builds the flow, and I approve the send.
MCP servers, REST APIs, and CLIs: the practical paths to letting an agent read and write your email platform safely.